FOR IMMEDIATE RELEASE:
After a Billion Years, the Face of Rock is Changing Again.
WEST PALM BEACH, FLA June 1, 2004 - Hardscape design has gone through many changes over the years. From packed earth to cobblestone to tarmac to pavers. Now, the industry is changing again with the introduction of a new kind of stone in Florida.
Three years ago, a Fort Lauderdale company quietly developed a manufacturing technique that combines the flexibility of precast concrete with the elegance and strength of concrete pavers. The result is a new type of paver that holds delicate designs on a smooth surface and has a compressive strength of 8,000 psi.
The idea has caught on.
“Architects, builders and designers constantly look for material that will make their project unique,” said Gary Ross, VP of Marketing and Product Development for PaverSystems. “Thirty-five years ago, we were the first company to bring interlocking pavers to Florida. Now look around. Pavers are everywhere and there are some very talented people doing amazing things with them.”
The tile-like finish of PaverSystems’ Euro-Collection pavers matches the industry’s growing need for innovative material. Colors and shapes can be specified for individual projects. Geometric motifs, and even company logos, can be inset in the stone.
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After a Billion Years, the Face of Rock is Changing Again.
“You make or break a project on the details.” said Harry Terarutyunyan, founder and president of European Paving Stone, who manufactures the Euro-Collection for PaverSystems and is seeking a patent for its newly created product. “We looked at what was available to builders, and said ‘how can we make it better?’”
Terarutyunyan isn’t alone in his desire to keep the paving industry moving forward. “Our clients are pretty sophisticated,” said Ross. “When they specify a project, they want to know that the material will keep up with their vision.”
In fact, PaverSystems, the granddaddy of the Florida paver industry, was so impressed by the European paver that they took the unusual step of adding it to their product line.
“We pioneered several techniques in manufacturing pavers. We’ve never carried anyone else’s line. But we know a good thing when we see it,” said Ross. “This process adds something new and interesting to the industry.”
Michael Champagne, a landscape architect with the West Palm Beach firm Kilday and Associates, agrees. “We like to push boundaries.” said Champagne. “This new material gives us the opportunity to think about public space in a new way.”
“The bottom line,” says Ross, “if it gives our customers more choices, we want them to have it.”
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For additional information contact:
Gary Ross
Paver Systems
7167 Interpace Rd.
West Palm Beach, FL 33407
Office (800) 226-0004
Fax (561) 844-5454